The Var department rises up … and wine tourism come along,

A beautiful insight into the transformation of tourism in the Var region, which perfectly illustrates what we see every day in the field.

THE VAR, MUCH MORE THAN JUST ITS COASTLINE

Of course, the coastline is the stuff of dreams, with its legendary beaches and azure panoramas. But today, it is the terroir, the wine, and the immersive experiences that are attracting more and more visitors. This article in Le Figaro highlights this evolution: that of a more authentic, sustainable, and human form of tourism. A form of tourism where the pleasure of discovery is combined with encounters and knowledge sharing.

In the Gulf of Saint-Tropez, as throughout the Var region, wine tourism is now establishing itself as an essential pillar of this move upmarket. It is a form of tourism that promotes our committed winegrowers, our exceptional estates, and Provençal expertise.

WITH Beyond The Wine, WE TELL YOU ABOUT THE TERROIR DIFFERENTLY,

Our mission has remained unchanged since our inception: authentic, regional, and personalized wine tourism. Each experience we create is designed to forge a connection between visitors and the terroir, between wine and those who craft it.

We firmly believe that it is by telling the stories behind each vineyard, sharing expertise, and promoting human interaction that we reveal the true soul of the Var region. Our driver-guides welcome you all year round.

Special thanks to Jean Talabot and the editorial staff of Le Figaro for this article, which highlights the dynamism and quality of tourism in the Var region. This media recognition is above all a reflection of a collective effort: that of all those involved in wine, tourism, and culture who are promoting the Var in a different way. A rich, vibrant region that is more inspiring than ever. The Gulf of Saint-Tropez has just been awarded the Vignobles & Découvertes label this year.