Authentic wine tourism, simple and effective ideas to win over our visitors,
Traduction from Vince blog in Hungary.

“Sonia Ferchaud, creator of Beyond The Wine, our receptive travel agency, has been offering wine tours in and from the Gulf of Saint-Tropez since 2018. wine tours in the south of france
After founding Domaine Orgâmic, a wine estate in the Luberon region, with her brother and friends in 2012, she has specialized in wine tourism over the years.”
From passion to the creation of her company BEYOND THE WINE,
It was 6 years later that Beyond The Wine® was born: a receptive travel agency. In the heart of our wine-growing region, Provence, we welcome tourists from all over the world. It’s with simplicity and authenticity that our guides passionately share anecdotes, know-how and tastings with our travelers. How do you attract tourists to the sunny coastal town of Saint-Tropez?
Interview for PROFESSIONAL BLOG Vince (Hungary),
Sonia FERCHAUD has been interviewed by the blog Vince and she talks about the benefits of wine tourism for wineries: raising awareness, sharing know-how, getting closer to consumers… Creating an emotional connection between visitors and the wineries !
We can also list the advantages of booking a wine guide for your visit to the South of France. However, we have already written a blog article on the subject, which we invite you to discover (read more …). Whether you’re a wine lover or a connoisseur, we’ve listed 10 good reasons to book a Wine Guide to explore the richness of wines from this exceptional region.

an analysis of wine tourism in hungary,
Simple, affordable initiatives to enrich Hungary’s wine tourism offerings. “For example, Hungary has the Furmint grape variety, which is found almost nowhere else and is not cultivated everywhere, even in the interior of the country. Signs can be placed near Furmint plantations to explain this local grape variety.” wine tours in the south of france
Storytelling and the power of today’s social networks can also be a good tool. Share your commitments, your story with your travelers and they’ll talk about it around them, probably publish photos, videos…
“If you can convince the first few people, they’ll publish and share photos that others will see. These influencers could be members of the community already present around the winery. Partners, the wine region’s tourist office, local restaurants – anyone can help you, provided they’re aware of your activities.”
Vignobles et Découvertes Certification for Coeur du Var Tourisme (2023) and the Dracénie region (2024). Our travel agency is committed to developing wine tourism on its own scale and sharing its passion with visitors.
In 2025, Beyond The Wine becomes the leading incoming agency with its wine tours in the Gulf of Saint-Tropez. We are now also recognized with the Vignobles et Découverte Label, Vignobles d’Exception for tours in and from the Gulf of Saint-Tropez.
Click here for the full interview